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Name Your Game
September 26, 2014 | In

What We Can Learn From Townhouse Specialist Patrick Lilly

By Six Figure Real Estate Coach Roberta Ross

Don’t you just love learning from people who have willingness and transparency to share what they are doing with their colleagues in this industry?  I know I sure do.  One gentlemen who I had the privilege of interviewing is an extraordinary New York City agent — Patrick Lilly.  Patrick learned long ago that you can’t be all things to all people, and even TRYING to do that was not only exhausting, but ineffective.  So he decided to specialize and, as a result, his production, reputation, and profitability soared.

Listen to and learn the strategies that he used to build his reputation as the Townhouse Specialist in his area, and why one of the things he’s most proud of is the HOPE he can give to customers.


Powerful stuff, isn’t it?   Building a niche is one…

Confused About Clarity?
September 10, 2014 | In

Try a New Perspective!

By Six Figure Real Estate Coach Roberta Ross

Branding.  It’s a buzzword that seems to be everywhere we turn these days. And it’s no doubt an important part of your business.  But branding by ITSELF is not really effective.  One of the biggest errors agents make is they rush to develop branding that feeds their EGO but not their business.  Here’s what I mean.  Ever see those branding packages that are high gloss, have the agent’s picture larger than life, and the copy is all about how WONDERFUL the agent is, right down almost to their grade school award for perfect attendance?  (All right, that last part is an exaggeration – but you get the picture.)

While that looks great, and it makes an agent feel pumped up and excited about their cool new marketing materials – what it DOESN’T do is tune into the WIIFM (What’s In…

Your Business is a Living, Breathing Thing
July 29, 2013 | In

Seth Godin, one of my favorite bloggers, reminded me of something in his latest blog.  That is,  an agent’s real estate business is a living, breathing thing.  Developing an intimate relationship with it, like one would with their garden, is what makes it grow, makes it sustainable, and a truly meaningful for all involved.  While it’s important to have systems in place to run it like a business, it doesn’t mean that it needs to be treated like a machine. In today’s hectic world, people complain of being treated like “prospects” or “contacts” rather than human beings.  In an effort to build your business, have you (like so many) forgotten that you sphere of influence is not really a list, but rather an living, breathing, ever-changing entity comprised of people that prefer individualized care and attention to yield the greatest results?

I’ll share Seth’s blog below.

Gardens, not buildings

Great projects start…

March 8, 2013 | In

Are you fighting for what you want?  Do you think it’s necessary for you to be a successful real estate agent?  Before you put up your dukes, I highly recommend you watch this short clip!



What Comes from You is up to You
January 10, 2013 | In

Inspirational Message from Roberta Ross

Happy New Year! I hope your 2013 is off to an excellent start. In reflecting on the past year, I’ve been thinking about one powerful attitudinal lesson that had a major impact on my life in 2012. It’s so good that I wanted to share it with you in case you would benefit from it as well. Here it is:

Take FULL responsibility for the energy you bring to every person and situation.

Whether we are picking up the phone to make a business call, sitting to dinner with family, approaching our children or relatives, or beginning a sales meeting – that the energy we bring has the power to alter the course of our experience is a given. The question is, are we bringing what we want (joy, love, peace) or what we don’t want (tension, negativity, mediocrity)?

This one idea has significantly improved my business and…

December 21st the end? Bring it on!
December 20, 2012 | In

You’ve likely heard that, according to the Mayan calendar, tomorrow is the end.  What it is the end of is up to many interpretations.  Rather than passively watch another “end of the world” date come and go, or worse, waste it on feeling bad, why not choose see the opportunity in endings?!  Instead of doom, let tomorrow mark the end of that which holds us back, individually and collectively.  Tomorrow marks the end of choosing fear, the end of anxiety, worry, and stress.  How about the end of complaining and ingratitude?  Let’s begin tomorrow by replacing these with gratitude, love, peace and joy.  See?  Endings can be really great.  So if tomorrow is the end – I say “Bring it on!”

 I am grateful for you…and I promise that WON’T end tomorrow.  I do wish you a “to be continued” and wonderful holiday season!

 Happy Holidays to all!


How to Keep Your Sphere of Influence Simmering
March 15, 2012 | In

Interview With Six Figure Real Estate Coach Roberta Ross

By Julie Escobar

With the second quarter in full swing now, and spring re-energizing agents everywhere, I wanted to turn our attention this month to that most-important business foundation must-have – the sphere of influence.  To do that, I turned to a good friend and amazing speaker and coach – Roberta Ross.  She’s successfully helping agents not only earn to their highest potential — but doing so with passion and purpose.  I asked her if she’d share some of her secrets of success with us this week, and of course, she graciously agreed.

Here’s an inside peek at our interview…

Q:  Roberta, first of all thanks so much for your time!  You’re always fun and insightful to interview!  In a time when our industry is still, in many ways, recovering – I wanted to talk a little about the ways new agents (or RENEWED…

Build Your Stock: Four “Investment” Strategies for Staying Ahead in a Changing Market
September 22, 2011 | In

By Roberta Ross, National Speaker, Author & Coach and
Julie Escobar, Syndicated Columnist

In challenging economies, our sense of net worth and emotional stability very often rise and fall like the stock market ticker on our television screens.

Finding that much-desired feeling of empowerment and security may seem tougher to come by, but by shifting your view to what is possible, you find enormous opportunity.  The value of your stock is not based on what is, but upon your response to what is.  Top agents rely on action, tenacity and good old fashioned people skills to keep their stock high and their stress to a minimum.

Building your “stock” in today’s market has much more to do with your daily activities than your investment portfolio.  A great number of successful businesses and extraordinary entrepreneurs are born from tough markets.  The question…

Tough Markets Make Tough Agents
September 12, 2011 | In

Three Keys to Thriving in Today’s Economy

By Roberta Ross, “America’s Six Figure Real Estate Coach”

You’ve no doubt heard the saying, “When the going gets tough, the tough get going,” right? Well, while that is a great old adage, I believe more to the point in today’s tightening market it would be better to say, “When the going gets tough – the tough dig deeper.”  Tough times do call for tough measures, thicker skin, smarter strategies, finite focus and the ability to embrace the adversities. I am reminded of the Philosopher Friedrich Nietzsche’s words, “That which does not kill us makes us stronger.” Well friends, it’s not our time to go – so what do you say…

Making the Grade
August 30, 2011 | In

Back to School Time Success Strategies for Real Estate Professionals with Roberta Ross
By Julie Escobar

You can almost feel it — that anxiousness, excitement and uncertainty that envelopes us around this time year after year. As tens of millions of children head back to classes, even those without little ones can get caught up in the thirst for knowledge, need for more certain schedules and the never-too-old-for allure of new notebooks and supplies. All right, maybe that last one is just me, but you’ll have to admit there is something exciting about creating a clean slate, learning to the best of our abilities and growing as a sales professional as well as a person.

To tackle this topic, I turned to keynote speaker and friend Roberta Ross and asked her to put on her “Professor Hat” for the day and share with us what she believes to be the…