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Confused About Clarity?
September 10, 2014 | In

Try a New Perspective!

By Six Figure Real Estate Coach Roberta Ross

Branding.  It’s a buzzword that seems to be everywhere we turn these days. And it’s no doubt an important part of your business.  But branding by ITSELF is not really effective.  One of the biggest errors agents make is they rush to develop branding that feeds their EGO but not their business.  Here’s what I mean.  Ever see those branding packages that are high gloss, have the agent’s picture larger than life, and the copy is all about how WONDERFUL the agent is, right down almost to their grade school award for perfect attendance?  (All right, that last part is an exaggeration – but you get the picture.)

While that looks great, and it makes an agent feel pumped up and excited about their cool new marketing materials – what it DOESN’T do is tune into the WIIFM (What’s In…

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