Seth Godin, one of my favorite bloggers, reminded me of something in his latest blog. That is, an agent’s real estate business is a living, breathing thing. Developing an intimate relationship with it, like one would with their garden, is what makes it grow, makes it sustainable, and a truly meaningful for all involved. While it’s important to have systems in place to run it like a business, it doesn’t mean that it needs to be treated like a machine. In today’s hectic world, people complain of being treated like “prospects” or “contacts” rather than human beings. In an effort to build your business, have you (like so many) forgotten that you sphere of influence is not really a list, but rather an living, breathing, ever-changing entity comprised of people that prefer individualized care and attention to yield the greatest results?
I’ll share Seth’s blog below.
Great projects start out feeling like buildings. There are architects, materials, staff, rigid timelines, permits, engineers, a structure.
It works or it doesn’t.
Build something that doesn’t fall down. On time.
But in fact, great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
Perfection and polish aren’t nearly as important as good light, good drainage and a passionate gardener.
By all means, build. But don’t finish. Don’t walk away.
Here we grow.
Posted by Seth Godin on July 29, 2013