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In Relation to Your Goals

Measuring Success One Week at a Time

By America’s Six Figure Real Estate Coach

It’s said, “If you can measure it, you can manage it.”  I’ve not been able to lock down the origin of the phrase, but the message is true enough.  If you’re like a lot of folks, you ambitiously started the year with some big goals in mind.  You may have even told the world, or at least your little corner of it, all about those goals.  Are you ready to deliver?  The first thing you need to ask yourself if you truly want to realize those aspirations is how are you going to measure where you are in relation to those goals every step of the way?  Because here’s what happens to most people – the goals get lost in the shuffle. The day to day business of putting out fires and meeting deadlines and prospecting are so daunting and big that we take our eyes off our goals and head down the slippery slope that does not lead to reaching them.

What if, instead, you broke your goals down into weekly activities? That seems more manageable, right?

Let’s say you need 30 closings to hit your goal this year – what would you have to do every week to hit that goal?  Block it out into measurable activities and milestones so that you can look at it every single week. That way, you’re never too far off track.  Make it part of your weekly business routine to measure your results and tweak your business practices accordingly.  Some agents prefer to do that at the end of a week, others like to plan ahead. Which works for you? 

It’s important to be mindful of your time blocking as well so that on weeks where you might have fallen short of the goal mark, you can add in additional activity.  On those weeks where you know you’ll be taking off for vacations or personal time, you can adjust the time before and after so that you’re always keenly aware of where you are in relation to the goals you’ve set.  Next, add in some accountability.  Some people are good at holding themselves accountable, but more often than not, it helps to have someone else to “answer to” as well.  Accountability partnerships, mentors or coaches are all great for this. Have someone to bounce ideas off of, who can cheer you on when you are hitting your stride and help you focus and make adjustments when things might be a little off.

This month, I challenge you to create a measurement chart for your goals so that you are always on track for the success that you seek.  If you haven’t already done so, it would be the perfect time to create a partnership with a trusted colleague with whom you can keep each other accountable for your actions and help put systems in place that will take you where you both want to be in this business. 

If you need help, let me know.  Helping agents do more in less time, with less stress is one of my favorite things about being a coach.  Shoot me a message from my website or at [email protected]. We can determine if coaching is the right thing for you.