The CHOICE is YOURS
By America’s Six Figure Real Estate Coach Roberta Ross
There’s no getting around it. You will be turned down. There are listings you will not get. There are buyers who will choose to work with someone else. There are offers that will be rejected. There are closings that will fall through in the final hour. This is part of doing business and no one in business, including the most exceptional real estate agents, avoids this fact. So being successful is not a matter of if you will get rejected, but rather how you respond to rejection that will make all the difference.
How many millions of times have we seen the expression “SWSWSWSW”? For those not familiar, it stands for “Some Will, Some Won’t, So What, Someone’s Waiting.” This mindset strategy prevails because it is a very powerful one to adopt. It reminds us not to get hung up on the present moment or any one person, prospect, transaction, change in the market, to cause a downturn in our efforts. Find an empowering expression such as “Do Not Let the Past Get in the Way of Your REMARKABLE future,” or find an affirmation that speaks to you. Resonates with you. Helps to keep you on track.
Respond vs. React.
Remember, the way you choose to respond to these events will determine your level of success. Rather than wallow in despair or self-pity, a great trigger for me when something falls through is to ask the question “What can I do in this moment to attract more business?” Bumps in the road give you a great opportunity to learn and grow and to demonstrate your dedicated professionalism and leadership to your clients. You can show that you may not be in control of events, but you are in control of your response, and that constructive response will only give your clients more respect and confidence in you; which, in turn, lead to more business and referrals. Everything that happens is an opportunity for you to learn, grow, and give. Again, it’s your choice, and the ones you make will direct your future.
The great thing about this business is that there are no limits. No glass ceilings. Nothing to stop you from getting to wherever you want to go. When you keep that in mind, it makes the bumps in the road, the challenges you encounter, and the trials you endure seem a little more worth it. Keep your mindset in check and take every no as one step closer to the next yes and remember – we’re here for you every step of the way.
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