Seth Godin, one of my favorite bloggers, reminded me of something in his latest blog. That is, an agent’s real estate business is a living, breathing thing. Developing an intimate relationship with it, like one would with their garden, is what makes it grow, makes it sustainable, and a truly meaningful for all involved. While it’s important to have systems in place to run it like a business, it doesn’t mean that it needs to be treated like a machine. In today’s hectic world, people complain of being treated like “prospects” or “contacts” rather than human beings. In an effort to build your business, have you (like so many) forgotten that you sphere of influence is not really a list, but rather an living, breathing, ever-changing entity comprised of people that prefer individualized care and attention to yield the greatest results?
I’ll share Seth’s blog below.
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