What We Can Learn From Townhouse Specialist Patrick Lilly
By Six Figure Real Estate Coach Roberta Ross
Don’t you just love learning from people who have willingness and transparency to share what they are doing with their colleagues in this industry? I know I sure do. One gentlemen who I had the privilege of interviewing is an extraordinary New York City agent — Patrick Lilly. Patrick learned long ago that you can’t be all things to all people, and even TRYING to do that was not only exhausting, but ineffective. So he decided to specialize and, as a result, his production, reputation, and profitability soared.
Listen to and learn the strategies that he used to build his reputation as the Townhouse Specialist in his area, and why one of the things he’s most proud of is the HOPE he can give to customers.
Powerful stuff, isn’t it? Building a niche is one…
READ MORETry a New Perspective!
By Six Figure Real Estate Coach Roberta Ross
Branding. It’s a buzzword that seems to be everywhere we turn these days. And it’s no doubt an important part of your business. But branding by ITSELF is not really effective. One of the biggest errors agents make is they rush to develop branding that feeds their EGO but not their business. Here’s what I mean. Ever see those branding packages that are high gloss, have the agent’s picture larger than life, and the copy is all about how WONDERFUL the agent is, right down almost to their grade school award for perfect attendance? (All right, that last part is an exaggeration – but you get the picture.)
While that looks great, and it makes an agent feel pumped up and excited about their cool new marketing materials – what it DOESN’T do is tune into the WIIFM (What’s In…
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